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Using Smartphones to Sweeten the Deal for Business Travelers

Submitted by Kathie Gonzalez on Jul 25, 2012 - 10:22am
Posted in Conventions|Business Travel|Technology

No doubt, many business travelers appreciate the convenience and ease of bypassing the front desk and checking themselves into and out of their hotel room via kiosks or mobile devices – especially after a long day of meetings and/or travel. In fact, nearly 80% of business travelers recently surveyed by software provider Smith Micro said they would use mobile check-in and check-out services over the front desk.

But given 20% still prefer interacting with humans, that doesn’t mean hotels should give up on personal service entirely. eMarketer said it best in a recent article about the survey:  Mobile self-service channels are best when they complement – and not replace – existing customer service, otherwise hotels risk annoying customers seeking a human interaction.

What do you think? Can you live without a trip to the front desk? Do you use your smartphone primarily for other facets of business travel – like bookings, itineraries and expenses? Would you take advantage of offers, discounts and deals sent to you via your smartphone?

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