Denver may be known as the microbrew capital of the United States, but now wine lovers also have a reason to rejoice: the Sheraton Social Hour, a first-of-its kind premium wine program at the Sheraton Denver Downtown Hotel.
Developed in partnership with Wine Spectator’s premier wine experts, Sheraton Social Hour offers hotel guests an opportunity to relax, socialize and sample some top-rated wines while learning more about renowned wineries from around the world. The program debuted in late May at select properties and is currently being rolled out to more than 240 Sheraton properties worldwide.
At the Sheraton Denver Downtown Hotel, tasting events are held weekdays from 5:00 to 7:00 p.m. in the hotel’s 1550 Lounge, where guests have access to a specially curated menu of premium wines rated 90 and above by Wine Spectator. Different wines will be featured throughout the promotion, with two-ounce samples provided in upscale Reidel stemware to enhance the wine’s flavor and aroma. The cost is $5 per person for each two-ounce tasting.
"We wanted to truly elevate the wine tasting experience for our guests," says Hoyt Harper, global brand leader for Sheraton Hotels and Resorts, in a press release. "We worked with some of the most renowned names in the wine industry for more than a year so our guests can easily savor some of the most highly rated wines in the world during their stay."
Along with the new wine tasting program, Sheraton Hotels and Resorts also launched “Sheraton Selects,” an upgraded premium wine menu featuring a rotation of eight or more wines that are considered good values by Wine Spectator. The wines will be rated above 85 with at least four of them 90-plus, and featured wineries will include Chateau Ste. Michelle, Stag's Leap Wine Cellars, Northstar, Champagne Nicolas Feuillatte and Eroica.