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The New Normal for Corporate Meetings and Events

Submitted by Kathie Gonzalez on Mar 08, 2012 - 4:23pm
Posted in Awards|Conventions

If you ask anyone in the hospitality or meetings industries what they think the year has in store for business, you’ll likely get a similar response across the board: a continued recovery from the hits it took during the recession. Many experts even claim a return to normalcy, or at least a “new normal” that includes some realities stemming from the economic downturn, such as shorter and smaller meetings held closer to home.

Those findings, and more, were part of the inaugural American Express Meetings & Events 2012 Meetings Forecast, released in late November 2011. Some other highlights include:

  • Out of town meetings can be a costly affair for corporate event budgets, with reimbursements for travel expenses as well as costly time commitments required of employees to travel to and from their destination. To cut down on costs, planners will place more emphasis on convenience, looking at venues in their hometowns or in a city where the majority of the attendee base is located. 
  • As companies continue to operate in a cost-conscious environment, meeting professionals will look for ways go optimize spend and ensure effectiveness. One way this can be achieved is by doing more with less, packing more sessions and events into fewer conference days.
  • Time invested in attending a meeting is more valuable than ever before, and the need to counter-balance this with recreational opportunities in the meeting destination is taking on a new meaning. Planners will pay closer attention to affordable destinations offering great value and a relaxed atmosphere where business can get done and recreation can offer new opportunities for learning in a more relaxed setting,

Cost-conscious meeting planners shopping for value and price will appreciate our latest promotion that offers added incentives and perks for booking a 2012 group or business meeting at the Sheraton Denver Downtown Hotel. Bookings made by June 30, 2012 and held by Dec. 31, 2012, will receive 50 percent attrition, complimentary AM/PM breaks and complimentary Internet access in guest rooms.

Need more convincing that Denver – and the Sheraton Denver Downtown Hotel – is the right venue for your meeting or event? Tying in to the findings noted above from the American Express report, downtown Denver is a convenient and accessible destination with an airport 30 minutes away served by direct flights from most major U.S. cities. Ground transportation costs are often minimal, since there’s plenty to do both day and night within walking distance of the hotel. There are numerous recreational activities from which to choose, with world-class ski resorts and other outdoor pursuits a short drive away. And as the largest hotel in Colorado (1,231 guest rooms and 135,000 square feet of meeting and banquet space including nearly 50 meeting rooms), the Sheraton can accommodate meetings and events both large and small.

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