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Starwood’s new live music program

Submitted by Kathie Gonzalez on May 25, 2012 - 9:03am
Posted in SPG

Are you part of our Starwood Preferred Guest Program yet? If not, what are you waiting for?! You’re missing out on all these great perks, like the opportunity to enjoy free concerts by some of the best musicians in the world.

Starwood recently announced a new live music program for Starwood Preferred Guests called “On Tour with SPG: Hear the Music, See the World.” The promotion consists of notable bands performing in, DJing at, or attending parties inside Starwood hotels – all for the enjoyment of SPG members. (See what I mean? You’re totally missing out if you’re not a member!)

All nine of Starwood's brands (W, St. Regis, Aloft, Sheraton, Le Meridien, Element, Luxury Collection, Four Points, and Westin) will each get their own special music event, though only the first four have been announced. These are:

As for the rest of the dates, just sit tight – they’ll be announced soon!

And if listening to live music – for free – wasn’t good enough, Starwood is also the main global hotel sponsor of Live Nation, which means SPG members could be eligible for fun things like artist meet-and-greets, backstage passes, and tickets to other Live Nation events around the world. Pretty cool, right?

Read all about it here.

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