Starwood Hotel & Resorts hosts Recipe to Win, a first-ever food & beverage leadership conference at the Sheraton Denver Downtown Hotel, March 13-16, 2012. 700 attendees including over 500 F&B Leaders from all over North America representing over 150 full-service, luxury and upscale Starwood brand hotels, and over 100 Starwood franchise properties and over 100 vendors. The focus of the conference is to provide attendees with the key F&B tools, concepts and programs that will allow each F&B leader to create their own “recipe to win” of food and beverage for their hotel.
Celebrities invited to participate in the conference and on a special food & beverage panel include Todd English of PBS and Olives fame; Danny Meyer, Union Square Hospitality Group; Scott Gerber, Gerber Group; Dave Schula, Schula’s Steak House; Bob Spviak, Grill Concepts and James Gersten, Culinary Concepts Hospitality Group. The panel will explore developing and maintaining relationships between hotels and third party restaurants. The Sheraton’s relationship with the Yard House and Katie Mullen’s Irish Restaurant & Pub is a good example of those mutually beneficial partnerships.
A Sheraton brand hotel was needed for this conference, as Sheraton recently underwent a global $6B revitalization and Sheraton brand represents 50% of Starwood over 1,000 hotels. The Sheraton Denver Downtown Hotel was chosen as the hotel has enough guestrooms to house all the attendees, has abundant flexible meeting space and a ballroom large enough for over 700 attendees. In addition, the hotel’s Green Team commitment to sustainability and commitment to purchasing locality-produced goods was a consideration for the meeting planner.
“This is an ‘over-the-top’ conference and expectations are high,” states Brian Abel, Vice President of Food & Beverage for Starwood Hotels & Resorts. “The staff at the Sheraton is accustomed to accommodating high-profile events.” He continued that the conference needed a hotel that had the flexibility to showcase unique F&B events and concepts that Starwood is planning on rolling out across the division. Such events include a wine & cheese bar in a walk-in cooler and a seafood buffet in the dish room. This is certainly unusual, but business-as-usual for Executive Chef Scott Skomal and his culinary team.
The Sheraton Denver Downtown Hotel, managed by Starwood Hotels & Resorts, is Colorado's largest hotel. Located on the 16th Street Pedestrian Mall at 1550 Court Place, the hotel boats 1,231 guestrooms and 135,000 square feet of meeting space. For additional information, visit www.sheratondenverdowntown.com.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1058 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.