Have you been inspired to book a vacation after seeing photos on a friend’s Facebook page from a recent trip to that destination? If so, you’re not alone – recent studies reveal that more than 52% of Facebook users said a friend’s vacation pictures inspired them to stop daydreaming and to start packing and book a trip.
Word of mouth from a loyal group of friends often proves more worthwhile than trusted guidebooks. It’s not so much where you’re going, but rather who you know that has already traveled to that destination.
“When it comes to travel, though the wisdom of crowds is crucial, the advice of friends is better still,” says Roger Katz, CEO of Friend2Friend.
Read the entire article at Forbes.