Sheraton Denver Downtown Hotel
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Boomers represent an untapped niche market

Submitted by Kathie Gonzalez on Jul 27, 2012 - 10:25am
Posted in Travel Trends

Good read by our friends at Hotel News Now on how baby-boomers represent “one of the biggest customer niches in the history of the hotel industry.”

According to the article, boomers offer a major opportunity for hoteliers, both for leisure and business travel, who should look for ways to engage with them via social media channels (because they are surprisingly very much tech-savvy and active on popular social media sites like Facebook). To date, some properties have successfully developed specific marketing tactics to appeal to this audience, including specialized packages built around museums, shopping, theater and sports; targeted advertising on Facebook; and customized landing pages on their websites that address AARP members. The article also talks about how the business travel market will be impacted by boomers not retiring at 65 – they’ll be willing to pay for convenient, hassle-free experiences.

Give it a read here and tell us if you think enough hotels are doing enough to address this market. What specific needs aren’t being met today? What opportunities exist to incorporate those needs into future hotel design and offerings? Who will be first to aggressively market to this audience?

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